By JC Kiadii, Online Marketing Help for Mortgage Professionals
In his blog post, Is there a difference between social media and social networking?, Lon Cohen offers a really clear definition of each term, and differentiates between the two.
It’s well worth a read if you’ve wondered about the question yourself. In a nutshell, media has to do with broadcasting information, and networking involves making connections. Lon goes on to explain where LinkedIn, YouTube, Facebook and Twitter fit in the social media/networking mix.
Reading the article made me wonder where Active Rain fits in the mix. Is it a social media or social networking site?
My experience is that Active Rain is both. By participating in Active Rain, I’ve been able to make valuable connections. Its platform also enables me to share (i.e., broadcast) information to my target market.
So, read Lon’s blog post and let me know what you think. Is Active Media social media, social neworking, or the whole enchilada?
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JC Kiadii, Mortgage Internet Marketing Specialist . 770-469-7385. Are you reaching out to the 70% of new buyers who start their search online? Our team provides results-driven mortgage internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.